How you portray your business matters, especially when you make yourself known online. With social media on the rise, establishing a positive image on your brand is even more important. With that said, having a Facebook page or a LinkedIn profile isn’t really necessary unless you truly believe that you need those platforms.
Yes, what platforms and strategies you use to boost your brand’s online presence matter because, by actively establishing a stronger online presence, as a business owner, you’ll be reaching out to potential customers with the right methods. And, with this need, you have to know more than the basics of search engine optimization (SEO).
Here are the seven best marketing tips that can help you improve your online presence.
Table of Contents
Choose The Right Platform(s)
“The truth is, you don’t have to be on every single social media platform out there,” says Ella Banks, a social media marketer at Nextcoursework and Phdkingdom. “Instead, choose which platforms would not only work best for your social media strategy but, would also be best for your brand.”
Know Your Target Audience
In the part of choosing the right platform(s), you have to figure out who your target audience is. Therefore, your efforts and content should be aimed towards people who might be interested in your brand, meaning that your audience has to be specific, without limiting yourself to markets within your circle or field.
So, when looking for your potential audience, consider the following:
- Age
- Gender
- Geographic location
- Devices used
You can also analyze your current and past audience by assessing the backgrounds of your network, followers, or customers, to better understand how your marketing strategies can change depending on the audience.
Optimize For Mobile
Since mobile devices have burst onto the scene, taking over the everyday lives of users, sites are becoming more and more mobile-friendly. Every day, people use their mobile devices, such as:
- Laptops
- Computers
- Tablets
- Smartphones
They would use mobile devices to do anything – from searches to shopping, etc. In fact, a recent study has shown that the number of smartphone users is expected to grow to 2.87 billion by 2020.
So, why not go the same route?
Therefore, making your site mobile-friendly is essential to reaching out to more people, especially mobile users.
Have A Strategy
It’s important to have a strategy for everything that you do online. In fact, creating an effective strategy requires plenty of research for your business or brand, so that you can create effective goals for reaching your target audience. To do this, you must:
- Recognize the appealing stuff
- Create an overarching method for implementing the appealing stuff into all of the platforms you pursue
- Gather resources you need in order to create appealing content
Have Consistent Content
Content is key to social media marketing, and so is consistency. These two concepts go hand-in-hand when building a social media presence. And, depending on the platform, you might produce different content; however, you should still create educational and engaging content.
Therefore, you have to create an effective strategy that helps you make sure that your content is equally engaging and consistent across all platforms. One of the best ways to do this is to create a social media schedule that will help you produce and post on your social platforms as often as possible.
Protect Customer Data
“With cybercrime growing more and more each day, it’s important to care about your customers’ wellbeing online,” says Tom Field, a tech journalist at Britstudent and Originwritings. “Therefore, you need to have top-notch security, to ensure customers that your site(s) are safe from data breaches. By beefing up on online security and promoting customer safety on the Internet, you’ll build and establish their trust.”
Promote Period
It’s simple: promote, promote, promote.
It’s important to promote your content, as a way to build your social media presence. In other words, you have to do more than just publish a blog post or upload a white paper to a website.
One way to promote your content on social media is to add social icons to your blog and website. Social icons make it easy to share your content and use hashtags (when appropriate) to get your content featured in relevant searches.
Therefore, by promoting your content, you’ll be able to expand your following, get more visitors on your website, and make it easier for you to convert said visitors.
Conclusion
As social media continues to be the major factor that can impact the success of one’s marketing strategy, figuring out what techniques and platforms work and don’t work for your business is key, when it comes to establishing a presentable online presence.
So, we hope that these 7 social media marketing tips will help you pull off a great marketing strategy for your brand or business. And, as you continue to shape your social media strategy, you’ll soon be going towards the direction of success.
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