Newstricky| It can get incredibly challenging for real estate developers to market properties on social media platforms. Nonetheless, this is an important marketing platform as buyers are known to put down a heavy deposit after viewing ads and promotions on social media.
Fortunately, the pandemic offered realtors the opportunity to explore the numerous possibilities of social media marketing, which has also allowed them to become well-versed in this category. Many realtors used virtual tours, online photos, and social media platforms as a part of their marketing strategies before the pandemic. This prepared the ground that helped transform the business. Many realized the need to have a constant presence on social media.
The pandemic brought about a lot of restrictions, thereby creating an increase in demand for properties with gardens. The housing market soon became extremely competitive. Many prospective buyers could not get an opportunity for a virtual tour from their realtor, and visiting the location in person was even more difficult. Many realtors used various digital platforms to re-invent their services. So, how can they keep the momentum going and effectively market their products via social media?
Here are specific tactics that can help you increase your success with real estate marketing code on social media:
Table of Contents
Enhance your profile
It is essential that you create a profile, and it must be completed properly. There are various realtors who do not pay attention to this aspect. Leaving your social media profile incomplete can be particularly damaging. For instance, if your business has moved locations or changed your phone number, you must update this information online. When your profile is not updated or left incomplete, you could miss out on a prospective lead.
Make sure you complete the categories that include website URL, profile photograph, company address, and company contact details. By completing the above categories, you can be at peace knowing that if a prospective lead has specific queries about your listing, they can easily connect with you.
Showcase your properties by utilizing real estate video marketing
Many marketing professionals have testified that real estate video marketing has increased the customers’ understanding of the numerous services and products offered, thereby increasing sales. The most impactful videos seen on social media are the short-form ones.
Recording a video may seem like a simple task to most, along with uploading and promoting video content on various social media platforms. However, you will also need to test the latest video formats and adapt to the latest trends to succeed.
For instance, you can create:
- A list of stories on Instagram to market the properties’ interiors. These videos will last for 24 hours.
- Using Facebook Live for an open house will work very well if you are a part of online communities.
- Snapchat stories engage followers in a Q&A about the property.
- You may also consider publishing a video on YouTube explaining the detailed process of purchasing a house.
Short videos are beneficial to promote your property. However, you could also create a video showing a detailed description of the property, and this will attract many prospective leads.
Display your social proof
Many buyers purchase from a realtor that has received excellent reviews. Customers have tremendous power due to social media. Social media offers a platform for consumers, allowing them to voice their opinions about a particular business. You can get testimonials and reviews from delighted customers, and be sure to add them to your profile. You can also retweet these reviews to the Twitter profile of your company, add video testimonials of delighted customers on the stories of their Instagram, and complete the tab “review” on your Facebook profile with a 5-star rating.
Making content available for the locals
People from the local vicinity are more likely to view properties. It is important to share content with the locals. You may consider sharing content that includes changes in property prices and local news and events. If you are participating in events locally, be sure to add it to your profile. This will reflect your support for the local community, increasing the level of trust.
Participating in online communities
Joining online communities is a great way to stay connected with a potential target audience. People from the neighborhood utilize these community groups to share information and stay connected. This is an excellent place to begin chatting with potential leads. It will also help you, as a realtor, create a solid reputation locally. You can also consider joining groups created to share property listings, which will help you build connections.
Pin photographs to Pinterest boards
Purchasing a property is always a significant investment and brings about changes. A platform like Pinterest offers users the chance to share their experiences. This platform is also visual, allowing a potential lead to view the property before purchasing. You can begin to pin photographs of your properties for sale on Pinterest and then add the listed properties as the source URL. Make sure you pin all the content to the profile multiple times a day.
Using hashtags
Always hashtag your marketing campaigns. Hashtags can enhance brand awareness. It is a slight change to consider, but you will see excellent results. As for your hashtag, consider using a combination of branded and generic hashtags. Make real estate videos and hashtag the local real estate community to become a renowned group. This will attract more traffic to your site and increase the chances of connecting with a potential lead.
Scheduling content
Time is money; therefore, you must invest it wisely. Spending most of your time making real estate videos and content instead of meeting potential leads can result in wasted time. It is essential that you schedule the content well in advance, which will allow you to save time and use it more productively elsewhere. You are now well-prepared and not in a rush to keep your social media accounts active.
These suggestions will help you enhance your social media accounts and generate more inquiries for your business. It is essential to strategise by setting goals and focusing on them, and it would help if you also were open to trying various tactics and utilizing various social media platforms. You never know where you will get your next prospective lead from.
