For startups and small businesses, it is extremely important to make a striking presence on social media for building a better and firm base. However, in the initial phases, social media is not a priority, and the resources both human as well as monetary required are scarce. Therefore, a need to look for the right tools to make life a little bit easier arises. That is why you should look for a good social media marketing agency in Mumbai or similar cities to shape your social media presence & help you stand out against your competitors. Here is a list of the top tools which will come in handy when small businesses set out to make their presence felt on social media:
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Edgar
Are you absolutely tired of scheduling your posts? Have you eaten through your post and are still not able to get it right? By using Edgar, you need not worry about anything else except creating good content. Edgar takes on the responsibility of scheduling your posts, and managing content through calendars and observing audience patterns. This tool allows you to fill up its library with pre-created content, and the tool decides how the posts go online, and the frequency required to boost up traffic to your handles. It is recommended that accounts which have evergreen content utilize the facilities that this tool provides. You can start enjoying its services at merely 49 dollars a month for the premium account which allows you to use 24 different social media accounts including Instagram, Facebook, LinkedIn and Tumblr.
Buzzsumo
Buzzsumo is the perfect tool for firms which have just discovered the marvel of online marketing. So in case you are looking for creative ideas, or are hoping to understand the trends your target audience loves, install a version of this program. Buzzsumo has been extremely famous amongst all developers, as it facilitates the companies by providing creative ideas, and the top trends to build upon. This software uses the best technology to track down some of the best-suited keywords. You can also understand the past behaviours and improvise content accordingly. This app goes as far as 5 years back while searching for relevant ideas, and that is how it can predict trends. The app allows a 1-week free trial pack, after which it starts at 99 dollars per month.
PostPlanner
While Edgar allows you to merely plan posts by filling in a library, PostPlanner ensures that the relevant content goes into your posts. The hard work of researching is all taken care of by this wonderous tool, which gives you much more time to focus on your business instead of the marketing part. This tool pulls out the most relevant information, blogs, posts and other materials as per the guidelines that you set on it. What is even better about this platform, is that its advanced technology focuses on understanding which type of content goes on which social media handle. You can buy the package for 3 dollars which give you access to the basic account, and 11 dollars for the premium one.
Canva
Even newcomers to the digital marketing world understand the importance of catchy titles and beautiful posters. The only difference is that everything is done online today. And for just that, Canva is your perfect go-to app. From posters, flyers to Instagram posts, everything can be designed in here. Graphic designers will have a field day for sure! What makes this app better is the friendly user-interface, along with the free usages. Canva gives you a number of interesting options, pre-designed layouts and a gigantic color palette. It requires no coding, just a simple understanding of colors and creativity! Some features like GIFs and resizing are, however, only available on a premium version, which starts at 13 dollars a month.
Animoto
Platforms like Facebook and Instagram have a lot of respect for video content since it performs much better than any other form of content on social media. And since this trend has become one of the most famous and loved, it is extremely important for new businesses to keep up with it. Animoto is the perfect tool that allows its users to create video advertisements in order to promote their services on social media. You can easily combine photos and videos from your gallery, add captions and a number of soundtracks. This app is best suited for long videos which can be posted on Facebook. Subscription starts at 8 dollars a month, but you can opt for the 22 dollar pack which allows you a larger sound library along with a license to resell your video to others.
Conclusion
The tools mentioned above are perfect for startups and new businesses to create a social media presence. These tools make life easier and do not require any prior knowledge. Therefore, utilizing them is not time-consuming, and very efficient. The costs are not high either, which helps to keep up with the budget plans of small businesses.
