Newstricky| There is always extra enthusiasm in the mind of the readers who are always looking for new email marketing trends to come. The readers will be astonished to hear that more useful tools and trends are there to come in 2019 for marketers. Therefore, it is important for you to know the importance of email marketing in the near future.
The figure of email users in the world is increasing day by day and it is estimated that it can be 4.3 billion by the year 2022. Due to this, many online business companies are considering email marketing an important source of information. However, the major problem is that still, 53% of email users say that they keep on receiving irrelevant emails from different sources.
Consequently, some important and valuable tools are there two you come in this year that will improve email marketing for sure.
Table of Contents
Targeted automation
Automation is not only about making an email task easy to handle. But with the help of automated email, marketers are able to create better-personalized messages in order to send it to a specific targeted audience.
A targeted workflow is created which makes sure that the message is sent only to the targeted audience and not to everyone. More specifically, with this feature only relevant and important information is sent to prospective buyers and clients at the time when it is required.
According to a recent survey report, targeted emails are known to help companies by generating good email marketing revenue which was not in the case of non-targeted email. It is also a belief after the service that targeted emails bill increase the profit of a company 18% more.
Personalization
B2B and B2C companies are always in search of ways that can help connect more customers. In order to get connected with more prospective customers, businesses need to go the extra mile and communicate in an efficient manner. More importance will be given to the customer journey this year and therefore it is essential to who built smart emails. This can be done if the contacts are filtered according to the behavior of the customer. This is possible with the help of personalization which will make email useful to the customers as they will get only the information they need.
However, the benefit of personalization will not only be enjoyed by the customers but it will also help the company to raise its finance. Better artificial intelligence technology can be used which will make it possible for the companies to know what will really work for the customers.
Interactive and text-only emails
If you are still living in an era of plain text emails, you really need to come out of that because this era is a long-gone era. If you really wish to stand as a strong online company you need to give more reference to the choice of the consumer in terms of emails. According to a survey report, it has been finding out that users easily get attracted towards interactive text-only emails in which HTML styles are not overused. The reason is these overuse HTML style kinds of emails give a resemblance of personal messages and therefore they are fewer sales oriented.
Text-only emails are gaining more popularity if they are sent in an interactive way. You can include GIF images, and quizzes to attract customers through their engagement.
A focus on data privacy and security
There have been several controversies regarding the misuse of personal data so governments everywhere have please stay Eastern measures for data privacy and security. Also, a General Data Protection Regulated act was implemented in 2018 which gives utmost importance to the privacy and security of the data.
So, when emails are created it is essential to comply it by keeping in mind the regulations so that customers’ privacy is not at risk. Any data used must be only for the purpose of personalizing the customer experience and not exploiting his trust. More importance is given to transparency when it comes to customer’s privacy and security.
Mobile Optimization
Again through a survey report and statistics, it has been finding out that mobile is the future even of email marketing. The report further says that 55% of emails get open on mobile phones. Many Gmail users have also started using mobile phones in order to assess their emails.
Therefore, it is important for companies to design email in such a way that can be easily read and retrieved on a mobile phone.
Final thought
Email is regarded as one of the popular channels that can be used to improve leads and get them converted into a sale. Therefore, it is important to apply the right strategies for the business. Following the upcoming trends for email marketing like artificial intelligence, targeted automation and personalization can be beneficial for the business.
