Digital marketing may not seem necessary if your business is pulling invaluable word-of-mouth leads. However, if your new business is struggling to gets its foot into the door, you need to focus on digital marketing strategies today. Digital marketing can be just as effective as a word-of-mouth recommendation.
According to a 2015 study, online reviews influence 67.7% of people when they’re making purchase decisions. If you’re ready to reach a larger amount of people and engage with them, read on for our top five reasons why digital marketing is necessary today!
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Table of Contents
Measuring Success
Do you know one of the top reasons why digital marketing is more effective than traditional print or radio advertisements? It’s because you’re able to measure your success easily. Even better, you don’t have to hire digital marketing agencies in order to do this yourself.
For instance, if you decide to create a Google PPC (pay-per-click) ad, you can measure the success of the advertisement in real-time. You’ll be able to see how many people are clicking on the advertisement every minute, hour, or day.
You’re also able to see whether your content marketing is effective by paying attention to Google Analytics. From there, you’ll be able to see how many people visit your website in a day, which web pages are the most popular, and how they’re finding your website.
If you want to be even more effective, you can also utilize Session Replay services in order to see exactly how visitors are navigating your website. This guide from Decibel.com shows you exactly how Session Replay works and how to use it.
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Building Relationships
Unfortunately, you’re not able to build relationships with most traditional marketing methods. Those methods can include newspaper ads or tv commercials. Even worse, you may even annoy potential customers if they’re used to seeing or hearing your ads. However, using digital marketing enables you to build relationships with customers so that they can grow to trust and even support your brand.
This can be done by creating highly personalized email campaigns that engage and reward your target audience. These can be discounts and gifts on their birthdays, VIP perks, and loyalty rewards. Social media content is also the top way to build relationships with customers.
Brands will use engaging images and copy that speaks to their audience’s demographic as well as the problems they’re facing. Instead of simply trying to sell products and services, social media posts can
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Stay Competitive
In a variety of industries, there are established companies that aren’t using digital marketing. Although they may have a well-established customer base, this can create a unique competitive edge over them.
Digital marketing also enables you to establish your brand. It’s especially helpful if your target audience is used to browsing online and interacting with brands through their smartphones.
Your competitive edge through digital marketing even involves your budget. You’ll be able to spend less overall for a better result through digital marketing methods. For instance, if you decide to create an Instagram ad, you’ll be able to see in real-time how many people have viewed the ad as well as engaged with the post.
If you’re not seeing enough people interacting or engaging with your online ad, you can pause and pull it down in order to improve the imagery and copy.
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Increase Conversion Rates
If you’re still wondering, “why to use digital marketing,” increasing conversion rates is a big reason. According to an IPSOS Hong Kong research company, small and medium enterprises (SMEs) experience revenue growth 2.8 times more when they market through the internet.
Through digital marketing, you’re far more likely to get your brand, services, and products in front of an audience that’s willing or ready to buy. You also have different strategies and tactics at your disposal that can increase the likelihood that a conversion is made. For instance, many brands use landing pages for specific campaigns.
These landing pages are like simple websites without internal links. Once users land on this page, they scroll down and read compelling copy and infographics that convince them to either leave their contact information or make a purchase.
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Easy to Implement
Digital marketing can be complex, but that doesn’t mean it’s hard to implement even when you’re new to the process. The best way to start is by creating a website for your brand that’s responsive. This means that no matter what device someone is using, the website will look and perform the same.
Your next step through is to create content for your website that’s relevant to your target audience. This can include “how-to” articles on how to use your products and services. You can also include the latest developments in your industry and “behind-the-scenes” content that can help build trust and rapport in your brand.
Brands that focus on quality over quantity usually see a better ROI when it comes to content marketing. This can increase traffic to your website, recognition of your brand, and engagement with returning customers.
Digital Marketing: Necessary for Brand Success
Digital marketing is one of the most important activities for your business. This is especially true if you’re just starting out and need a way to quickly increase brand recognition. Through smart digital marketing strategies that focus on creating content for target audiences, you’ll be able to build authority and relevancy in your field.
We recommend starting by creating a website that performs well both on desktop and mobile devices. Next, you’ll want to create quality content that speaks to your target audience. Social media marketing is also an important way to build your relationship with customers and keep your brand at the top of their minds.
Ready for more ways on how you can use digital marketing to increase your revenue? Keep reading the blog for more tips and tricks!
