Online shoppers worldwide will number more than 2.14 billion by the end of 2021, according to Statista. You are aware that there are a LOT of prospective clients in the eCommerce industry. The difficult part is successfully adjusting your marketing tactics to get customers to your store’s website where they may buy your goods.
The year 2023 has just begun, so this is the ideal moment to learn about some of the current, widely used tactics that you can use to stay on top of things. This article will examine 6 tried-and-true eCommerce marketing techniques that will assist you in reaching your business objectives, from developing a social media strategy to offering worldwide shipping. So, if you’re seeking for strategies to ensure the continued success of your eCommerce business, stay reading!
Table of Contents
Social Media Marketing Strategy 1: Promote Your Products on Social Media
In the digital age, social networking is one of the most effective marketing strategies for expanding your audience. The time is now, if you aren’t already, to start using it to advertise your online store.
A 2022 study by Hootsuite and WeAreSocial estimates that there are 4.62 billion social media users worldwide, or 58% of the total population. Not surprisingly, the study also discovered that social media has been shown to be a successful tool for bringing in customers, raising engagement levels, and raising brand exposure for businesses.
You may utilize social media to your benefit in a variety of ways and on a variety of platforms. Depending on who your target market is, you might use it to advertise, promote, or simply engage with them to develop trust and reputation.
Make sure to do your homework on where your target audience hangs out before you join Facebook or Instagram! You shouldn’t establish a presence on a platform that they don’t utilize.
Marketing with Pay Per Click (PPC), Spend money on pay-per-click marketing
PPC marketing is a form of paid advertising used in digital marketing. While some companies are hesitant to do this, it can be the ideal marketing plan for you if you are just establishing your eCommerce website. You can put your eCommerce store and products in front of your ideal customer using PPC marketing. While still bringing in clients and making money, this gives you the time to focus on an organic or social media marketing strategy (which takes considerably longer to develop).
Search Engine Optimization (SEO) 3. Make Your Products More Visible on Search Engines
How to Improve Your Products’ Search Engine Visibility? SEO is one of the most crucial elements of any eCommerce marketing plan since, according to recent studies by Moz, 93% of online encounters start with a search engine. This entails selecting the appropriate keywords and optimizing your website for SEO. Additionally, it entails writing succinct and clear product descriptions, as doing so will make it simpler for clients to find your products when they conduct internet searches.
Of course, if you need to work on specific areas and regions, you could use Local SEO services. Local SEO by choosing local-based keywords, like local seo Sydney, will enable you to rank high on local searches.
Message and Website Optimization, Improve the Design and Message of Your eCommerce Website
Your website serves as the public face of your company and gives visitors a clear idea of what you do. For it to draw in and engage your target audience, it must be properly designed and optimized. This entails making sure your website is navigable, appealing to the eye, and offers clear messaging. Making sure your clients acquire your goods can be greatly aided by having an intuitive layout, understandable language and typefaces, and a clear value offer.
Layout and message of an eCommerce website
Customers are unlikely to make a purchase if they have trouble finding the product on your website or if they have questions about the cost of foreign shipping.
In the end, you want to make it simple and effective for users to navigate your website. Delivering a pleasurable and simple user experience will encourage your customers to proceed with their purchase, enhancing conversion rates and your bottom line (Link to How to Improve your Online Store’s User Experience).
Check if your website is responsive to mobile devices.
By now, this ought to be obvious, but it’s still important to state. More consumers than ever are making purchases using their mobile devices; in fact, over 55% of this year’s global eCommerce traffic was generated by mobile devices, according to Statista.
It is essential that your website is mobile-optimized as this trend will certainly grow in the coming years. This entails developing a responsive design that works flawlessly and looks excellent across all screen sizes. Make sure you take action to address this as you’re probably losing out on a lot of prospective clients if your website isn’t mobile-friendly.
Shipping Techniques
The last thing you need is shipping prices to be a barrier once you have potential customers on your website. Your eCommerce store can reach more prospective customers by using shipping services in Canada, worldwide shipping, or a 3PL partner, allowing you to benefit from an efficient delivery plan.
Use the price of shipping as a marketing tool
Online shoppers are constantly concerned about shipping prices. In actuality, 69.57% of online shopping carts are abandoned, according to Shopify. This is frequently caused by delivery prices, so it’s critical to leverage shipping costs as a marketing technique.
This can entail providing discounted expedited shipping options in Canada or providing free foreign shipping for orders of a specific value. You can find businesses that can assist you save money on this. You may improve the delivery process, raise sales, and improve customer happiness by leveraging shipping costs as a marketing strategy.
