To publish content on your website is not enough. After publishing content on your website, you should analyze it to detect if you have low performing content. If you have shared the low-quality content on your website, it can last bad impacts on the SEO of your website. For example, if a specific page of your website is not interesting for the users, they will leave your website immediately. This thing can increase the bounce rate of your website. If you want to save your website from these kinds of problems, you will have to detect the content. After detecting the content, you should work on improving the performance of the content.
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How To Detect Low Performing Content?
Google Analytics is the best tool to detect the low performing content on your website. Google Analytics is providing an analytical package for digital marketers. That’s why the familiarity of this tool in increasing among webmasters. If you want to use this tool to get enough information about the performance of the content on your website, you will have to click on the ‘Behavior report’ on Google Analytics. When you click on it, it will provide you with the complete information about the visitors that are visiting your website. You can get an idea about the most viewed pages of your website. It also provides enough information about the actions of the users after viewing the pages. After analyzing the information about the performance of the content on your website, you can take your website to the next level.
After generating a report about the performance of the content on your website, you can get clear directions to put your time and efforts in the right direction. Moreover, you can also find out the best opportunities to steer out your data. While analyzing the performance of the content of your website, you should keep in mind some essential things. First, you should take an overview of the page views of your website. Secondly, you will have to measure the quality of the web traffic by measuring the bounce rate and exit of the web page. Now, the question is that when we should try to detect the performance of the content. The answer to this question is that if you are losing viewers as compared to the viewers in the last year, you will have to detect the performance of the content. On the other hand, if a new section is underperforming than other sections, you can also detect the performance of the content on your website.
How To Improve Low Performing Content?
After detecting the low performing content on your website, the next step is to improve the performance of the content. To improve the performance of the low performing content, you will have to follow some essential tips. These tips are explained below by a dissertation help firm;
Refresh The Content:
In most of the cases, the viewers are ignoring the content of your website because it is not interesting for them. To make it interesting for the viewers, you will have to refresh the content. To refresh the content of your website, you should add new statistics in the content. You should also include fresh and relevant quotes by different bloggers in the content of your website. When you refresh the content on your website, Google will also give importance to the content of your website in the search results.
Add Visuals:
If the content of your website consists of only text, it will not be interesting and appealing for the viewers. To make it interesting and appealing, you should add visuals in the content of your website. For this reason, you should find out the images and videos relevant to the content of your website. While adding images and videos, you should make sure that these visuals should not increase the loading speed of your website. If you want to add these images and videos without affecting the loading speed of your website, you should decrease the sizes of these images and videos. To decrease the sizes of the images and videos, you can use various online tools.
Add Audio Content:
During the last two years, we are seeing that most of the people are using audio content in the content of their websites. After including the audio content in the content of their websites, they have decreased the bounce rate of their websites. Moreover, the audio content is also interesting for mobile users. As more and more people are getting access to your website by using mobile devices, therefore, it is also the best technique to target mobile users. To add audio content in your website, you don’t need to put enough effort. You just need to record an audio file. You can easily include it on your website by simply uploading this file.
Focus On The Clear Structure Of The Content:
While creating content for your website, you will have to pay enough attention to the structure of the content. If you are publishing a piece of content in the form of a giant paragraph, it will not be interesting for the readers. Its reason is that most of the viewers don’t have enough time to read this giant paragraph. To make it interesting for the viewers, you should focus on the structure of the content. While focusing on the structure of the content, you should divide the content by using headings and subheadings. You should also add CTAs in the content of your website.
Add More Words:
Most of the inexperienced writers don’t create lengthy posts for their websites. They consider that quantity of posts matters a lot in Google and other search engines. They should learn that it is the quality of the content that matters in search engines rather than the quantity of the content. Due to fewer words in the web posts, the viewers will not spend enough time on your website. This thing will also increase the bounce rate of your website. If you want to decrease the bounce rate of your website, you should add more words. To add more words means that you should explain this web post-in-depth.
