Google is now constantly evolving. It has started the no-follow link attribute and has also introduced some new additional attributes to help Google completely understand the nature of such links. The two new link attributes also joining the no-follow include:
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Sponsored ones:
There are links on the website that were created like advertising as sponsorships as well as similar agreements.
UGC:
These are links that will appear within the reach of content that is user generated. It includes comments as well as forum posts.
From now on, each of the attributes shall be treated like hints about which the links will be excluded as ranking signals. This also means that they won’t be ignored as it has been the case so far.
Why have the links not been completely ignored: Here is a great explanation:
The links that contain important information will help you improve the search along with words within the links that will describe all content that they point towards. Checking the links that you encounter will also help you understand the linking patterns. When you shift towards a hint model, they will no longer use this important, while you allow the site owners and indicate the links that should not be given to the weight of the first party endorsement.
What SEO and site owners should always own?
Link the attributes
It is very important to flad the ads as well as sponsored links to prevent any link penalties because that is also a possibility. Google also prefers some of the sponsored for ‘nofollow’ and that is fine as well.
There is a requirement to change the existing attributes
There is no requirement to change any of the current nofollow links. Google will always honor your nofollow attributes that are always in place. There are no requirements for the SEOs as well as site owners to change how they will follow the attribute to flag the links that pertain towards the sponsorships along with ads. However, Google also recommends switching towards attributes that are sponsored and at the same time is appropriate.
How to choose the attributes in a correct manner
To pick the attributes correctly, you have to pick more than one attribute which can be used within a single link. This would also include it to be acceptable for a sponsored link that appears within the content that is user generated. Google will say that no attribute is wrong unless it is a complete case of exceptions. If the link has been marked as a sponsored one when there is no way it was a part of a sponsorship, then the impact will have to be reduced as well.
The three most important link attributes such as Nofollow, UGC and sponsored may not work as of now.
Many of the UGC attributes and sponsored ads are treated like hints. Nofollow will always work the same way until March 2020 at the same time it may not be seen as a hint.
Those who will rely on the Nofollow attribute which has not even been recommended towards the begin with, that should strongly consider switching towards one of the new attributes.
