In our digital world, there is a lot of competition to establish one’s presence on the internet. It is especially tricky for small businesses that do not have the financial resources or capabilities to compete with the more prominent brands that already rank high on the worldwide web.
Other than investing resources on SEO and website building, which could take a lot of time and eat into lean resources, it is recommended that small businesses start investing in Pay-per-Click (PPC) advertising instead. According to a study, 40% of small brands have heeded to this call and are actively investing in PPC advertising to grow their operations.
PPC advertising can turn out to be useful and beneficial in sourcing leads and ensuring conversions if the right advertising strategy is put in place. It is a marketing model in which businesses and brands market themselves over search engines and social media platforms. The main aim is to get traffic, which is achieved by paying a small fee known as a bid. Brands that subscribe to this form of advertising are obliged to pay only when their ads are clicked.
With the aforementioned, it’s not hard to see that PPC is flexible and can be customized based on preset goals. It has proven to be useful for driving traffic to a website, encouraging customers to make purchases, or visit a local store.
That said, it shouldn’t be used in isolation. Instead, it should be used in tandem with organic advertising. As a small business owner working on a lean budget, it can be sometimes frustrating trying out different marketing tactics with little or no result at all. However, PPC advertising might be the missing piece in your jigsaw puzzle.
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Here are some reasons why you should consider it:
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Increases brand awareness
According to Google’s research, PPC advertising can boost brand awareness by as much as 80%.
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Measurable results
The results you get from PPC campaigns are quite measurable. You can track the little details like profits, costs, views, and many more to help you know what tweaks you should make or shouldn’t make.
Check out the infographic below to learn more about PPC advertising, as well as the numerous benefits it presents to small business owners.
