You may not be aware, but influencer marketing has become a much bigger contemplation in modern years. This is not something that was non-existent. It came under highlight recently. This is because, in those days, the influencers were only limited to the television or rarely in magazines. Unlike today, when social media has made a mammoth place in this market. This difference has been benefited by a number of start-ups or agencies which solely focus on branding you through influencers. Just like us, at Confluencr- An Influencer Marketing Agency, we endorse you and your product/service to a whole new level.
If done correctly, influencer marketing is one of the most cost-effective forms. It has been examined that for each dollar invested in this form of marketing, the return is about 6.5 times!*
Inevitably, there must be some instruments and tactics that would be needed to make any influencer marketing crusade profitable.
We have shortlisted some of the finest tools for you. Have a glance.
Table of Contents
KLEAR
If you need any kind of assistance in finding appropriate influencers, Klear is the best free and premium tool. It breaks down the list of influencers in about 60,000 categories! Then it provides a psychographic and demographic analysis. With such a huge database, it provides you with all kinds of filters. So, the search does not take much time. You can screen on the basis of location, skills, engagement, size of the audience, social media platform, etc.
KRED
You must have seen a lot of influencers with millions of followers but get only a modicum of shares. This is because there are misleading following counts, inactive users, etc. In such a situation, Kred helps you look beyond the misleading counts and provides a detailed metric analysis. It also provides an outreach score that tells the number of retweets or shares. It can also tell you about the number of mentions and likes. Hence, the tool is very efficient in helping you gauge influencers with higher engagement and not just following.
TweetDeck
This is a general-use tool but comes with surprisingly extra purposes. Some of these are a great help in influencer marketing campaigns. By letting you use the Twitter Search Operators, it recoups the searches into columns and keeps updating them in real-time. In this way, you can see who is talking about what and when. This is very helpful when you have a list of influencers to follow at the same time. It also allows you to create a list of accounts for the same objective. Evidently, it is perfect to organize your influencer marketing campaign.
FollowerWonk
If you wish to find someone using just one word that you might have read in someone’s bio, you should be thankful to FollowerWonk! Using the keywords you mention it scrutinizes individuals based on their reach and tweeting. This framework is not actually free, however, the free version also provides some handy tools.
TRAACKR
If you wish to measure the success of your campaign, this tool is your go-to. Measuring success can be a bit tricky which is why you need assistance from such instruments. This platform combines discovery, management, and analytics in one place. Primarily, Traackr, helps you find suitable influencers by putting in specific keywords. Based on this you can decide whom to work with. Then it provides a vast database and all the metric analysis related to your campaign.
UPFLUENCE
It is an all-in-one influencer marketing instrument. From helping you to find suitable influencers to tracking your success; it provides all at a single place. It has a huge database of about 1 million people amongst whom you can search. The search can be based upon languages, geo-locations, social media metrics, etc.
PitchBox
It is a great marketing platform to connect with writers and content creators in order to promote your content. The basic working of this tool is similar to any other influencer marketing instrument. Your search by using keywords and then decide the campaign further. It makes it easier for you to approach people from your niche using their URL addresses. Along with it, PitchBox allows you to customize and send automated follow-ups.
FameBit
It helps by connecting you to relevant YouTube content creators. This is done on the basis of your content requirements. YouTube is a great platform if you wish to connect 2 million people at the same time. This to right here is the connecting link that brings you closer to writers, producers, and promoters.
PHLANX
Now that you have found out some suitable influencers and their engagement but still wish to see if it actually comes out good on the social media platform, Phlanx is what you need. It assesses their social media performance. If the influencer uses Instagram insights then you can use the engagement calculator provided by this tool to get the profile analysis.
AGORAPULSE
If you wish to look for Twitter-based influencers, you can use the Twitter Report Card by Agorapulse, to see the number and quality of their followers. This analysis can be done on the basis of retweet and interaction per tweet.
Try your hands on some of these and see what difference do these make in your influencer marketing campaign. If you need any other assistance, Confluencr is there for you!
