Video content is gaining popularity more and more, and not using it in the strategy of promoting your business can slow down the achievement of the goals that you set for yourself. But this does not mean that you should buy expensive equipment, hire a professional operator and installer. Even with short videos, you can draw attention to yourself and your product and you know, you don’t even have to upload your videos to YouTube. Now in many social networks, you can share your video content. Do you have a Facebook or Instagram profile? Then arm yourself with your smartphone and get started. And now you can even mount video using the application for mobile phones.
However, how to use videos to promote your products or services? There are many ways. In this article, I will describe the main ones.
Are you best at your job? Show it! Show everything that you are capable of, while advertising, during your services or brand. Shooting similar videos, you must not only show what you can do but also how it will help your customers.
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Table of Contents
The solution to the problem
Show users how they can solve your problem with your product. You can shoot a series of videos dedicated to one problem. This will allow you to accustom users to go to your channel or other resources where you post videos and wait for the series to continue. As an example, you can consider the videos from the WORKOUT account. The author uploads short videos with fitness exercises. The difference between this series and many others in this topic is a split-screen. In one part of the screen, you see an exercise, and in the other, an author who explains how and why to do this exercise.
Show everything
Are you best at your job? Show it! Show everything that you are capable of, while advertising, during your services or brand. Shooting similar videos, you must not only show what you can do but also how it will help your customers.
Stay one step ahead
Shoot videos of what lies ahead. Do not wait until the event takes place, and there will be many reports after it. But if you shoot a few frames before this, most likely interested users will find your video for search queries. Typically, such videos are popular and become viral due to the spread of page administrators to their resources.
Show off a new product
Don’t be too intrusive when touting your product. It’s better to show in a short clip what fun things you can do with your product. Do not praise, just show!
Show the backstage
People love to watch what is hidden. Take off the event that takes place at your company and share it on the networks. Publish the process of creating your product, show the employees who work in your company.
The whole process can be carried out using online services with a large number of functions. One of them is FlexClip– a site designed for editing videos in a browser. Built-in tools allow high-quality processing of video material even without specialized knowledge. With it, the user is given the opportunity to create a high-quality video for social networks. A distinctive feature is a large number of templates available on the site.
In addition, with FlexClip, users can easily upload and share files, as well as save and upload processed videos directly to YouTube, Vimeo, Facebook, or Google Drive. What’s more, a free tariff plan provides for 12 created projects, but each of which will have a watermark.
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