How To Identify The Right TikTok Influencers

Do you wish to work with TikTok influencers? It’s the perfect time to start if not. Over a billion people have TikTok apps making an ideal space for your brand to begin promotion.

TikTok was a famous social media network since late 2018 when the Douyin and Musical.ly apps combined to bring something new. TikTok becomes popular globally, with above 2.5 billion installs and 850 million users active every month. Users on TikTok create short-term video contents, which is the best recipe for trendy content. More influencers & celebrities are landing on the TikTok platform. There is no shortage for the audience to follow.

TikTok is used by the Z generation mostly. According to the research, 42% of users on TikTok are between 15 to 23 years old, and half of the platform’s global audience is under 35. TikTok app is more famous among males – 57% are male, and 43% are female of TikTok’s total audience.

Influencer Marketing On TikTok

Influencer marketing is one of the marketing strategies that most brands and businesses use on other social media networks and is becoming famous on TikTok nowadays. Here’s how t works:

  • A business or brand gets an influencer who is interested in their services or products and reaches out.
  • The business or brand compensates influencers with cash, free products, or both to create valuable content that promotes the business or brand.

Most teens trust the influencers more than celebrities, and 85% of women use social media platforms to get shopping advice. Influencer marketing is an effective way to acquire more audience and continue to grow mainly on the TikTok platform.

Influencer marketing on TikTok is at its peak, and it is an excellent move for your brand or business, primarily if your focused audience is the younger generation.

You may also check: 10 Tools That You Must Use For Influencer Marketing

Advantage Of TikTok’s Influencer Marketing

TikTok’s Influencer Marketing contains enormous benefits for your business or brand. One of them is increasing brand awareness. When you join hands with the influencers, you explore your brand to a new set of audiences who have never heard about your business or brand before.

Creative is another benefit. TikTok is like a playground for many brands and influencers; you can try your campaigns to look like the native ads and not like sponsored ads as you see on Instagram.

Select The Right Influencer On TikTok

Joining hands with the TikTok influencer is a necessary part of your marketing strategy. How do you pick the right influencer for your business from vast influencers on the platform? Here are the simple ways to choose the perfect influencer for your business.

  1. Refer Your Niche

Finding an influencer in your industry or niche is the first step to do it. For instance, if you are in the cooking industry, you need to work with an influencer from the cooking industry. If you join hands with them, they have the same niche audience which makes it easy to boost TikTok followers for your profile and to bring your business more sales.

Research before picking the influencer. You can check your competitors to notice what they are working on when it comes to influencer marketing. It signs you are on the right path.

If you get an influencer, you will need to spend more time on their other social media accounts to watch out for their work and measure their engagement rates.

  1. Utilize TheTikTok Influencer Tool

Are you ready to start to search? Use the influencer search tool to pick the best TikTok influencers based on specific parameters. Many influencers finding online tool provides:

  • Search by topic
  • Search by country
  • Filter by account size
  • Filter by engagement rates
  • Search by username or name
  • Filter by average video views
  • See video views, follower count, engagement, and other details for every influencer.

You can export the result in a spreadsheet once you have done setting your search parameters. Also, it provides the contact information for every influencer, so you no need to make much effort in trying to get in touch with them.

  1. Do a Google Quick Search

Many online influencer tools help you bring the best influencers for your business, but Google does the stunning trick. Doing a simple search on Google pulls up the series of influencers to start with. Below are the keyword searches to get the right influencer for your business or brand.

  • TikTok influencers (mentioning your brand or business)
  • TikTok influencers (mentioning your country or specific location)
  • TikTok influencers list

You can look for other platform influencers to check out if they are in the TikTok platform as well. For instance, if you get across a famous Instagram influencer profile, you may wonder if they work on the TikTok platform too. A Google search for the influencer profile brings you their TikTok profile, fans count, and a few best contents.

Also, you can look for the influencers on the TikTok platform itself. Do search on trending hashtags to get influencers. For example, searching on the trending hashtag “#howto” brings you multiple video contents from the TikTok influencers.

  1. Grab The Agency Help

Acquiring the agency’s help to find the best influencers for your business is the final step, it reaps vast benefits. The agency sector works with you and comes forward to know your business or brand, interest, objectives, and marketing strategies. After letting them know your consideration, they will help get you with the right influencer and help collaborate. Agencies take care of all the work; your work is to sit and watch the show.

Summing Up

TikTok is a famous social media network worldwide that is filled with vast influencers. You can succeed in your influencer marketing campaign if you get how to pick the best influencer for your business or brand.

Utilize these simple tips to get the perfect influencer, then make a successful campaign together. Good Luck!

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