5 Important strategies to improve PPC lead quality

Newstricky| Pay Per Click (PPC) advertising is the best way to gain some of their loyal customers. This is because the people who will click on your link will surely be interested in your product or the service. Hence, there are more likely to convert. However, the conversion ratio will be less for some of the businesses. This can be improved. To improve, you can simply tweak your PPC ads and overall you will be able to get the better conversion ratio. Here are 5 strategies that you can use to increase PPC lead quality.

Use Quality Score

When you are setting up any of the PPC campaigns in AdWords, you will notice that there is an option where the quality score is given. This is simply the auto quality check provided by the Adwords. It will first analyze your website and give you the score according to the advertisement. You can simply improve this score to increase the overall performance of the advertisement. This is one of the best ways to increase leads. This is given on the based of the keyword and it will represent the pricing as well as it will determine the overall quality. You can simply try to increase it for more results.

Use a Targeted keyword

The most common reason why your PPC advertising is not converting enough visitors into the customers or you are not getting any of the clicks on your campaign is due to the targeted keyword. You should try to go as deep as possible when it comes to choosing the targeted keyword. For instance, if you are in hosting business, you should change your targeted keyword from “hosting” to “Linux shared hosting”. The obvious reason for this is because the one who is searching for a long tail keyword is looking for something to buy and not just get the information about it. Therefore, this one technique can give you a lot of more qualified leads.

Remarketing or Retargeting

When someone visits your website, there are 70% chance that they are not going to buy any of the products even if they like it. People don’t buy things in the first place. This is the common mentality of the people. Therefore, you should go for remarketing or retargeting.

If you are going for the advertising company that offers retargeting PPC advertising, you should opt for it. As these ads are only targeted to the people who have visited your website at least once. They are more likely to buy from you in this particular way.

Landing pages

Whenever you are placing any of the ads in PPC format. Make sure you have a proper landing page on your website. This will increase the chance of the people buying from you. You can also collect the email address using the landing pages and send them an email after 3 to 4 days that they haven’t brought the product that they were looking at.

This will make the visitor visit the website again. You can simply add the main product link or some other information about the product in the email you are sending. For instance, you can tell them about the extra features or how it works. In this way, they are more likely to convert. So, change your PPC link to a landing page.

Ads details and mobile ads

When you are setting up the ads, there are various other boxes that are optional and most of the people don’t fill up the boxes. You shouldn’t do the same. To name a few, they will ask about your company and the other related keyword. Don’t miss out any of the options.

Along with this, make sure your PPC campaign is mobile friendly. As you know the mobile device don’t show many of the characters. Make sure it is appealing in just one line or two. This will make your mobile visitors convert. Also, if you are not targeting the mobile device, you should surely target them because you are missing a ton of thing by not doing the same.

Final words:

To conclude, these are the 5 strategies that you can use and once you implement them all, you will surely see the increase in the conversion ratio. Along with this, don’t forget to miss out the common mistakes that one does while setting up the PPC such as the location of the visitors, and the bid amount. By doing all of this thing carefully, you will surely convert more visitors. Also, if none of this is working, you should make some changes in the ads and try again. This is because there is no guarantee that every PPC will go to the best one. You can surely try a different advertise or the landing page.

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